Colombian Tourist Board

Tourism Activation – London

Blue Steel Booths were approached by a Spanish event agency to create a bespoke photo booth for an upcoming promotion which aimed to drive interest in travelling to Columbia.

We worked with the agency to build two bespoke photo booths to be located at London’s Victoria Station and Southbank. Guests entered the photo booth and selected their choice of one of eight Colombian cities via the touch screen computer. Their selection was automatically generated to serve as the background image in their custom photo. The printed photos were then branded with URL, logo and QR code for the Colombian Tourist Board. The QR code, when scanned, took the user to a branded microsite where images could be downloaded and shared via social networks.

The stats:

• 6 days
• 2 booths
• 2 locations
• c6000 photos taken across the period
• over 1500 prints handed out FOC to the public
• c3000 people in and out of the booth during the period