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V Energy National Activation

Client: Campus Group                          

States: NSW, VIC, QLD, SA, WA          GIFs taken: 550+

Activation days: 7                 

Blue Steel helped rollout something special for new university students all across Australia during “O week”. GIFs and selfies are now the go-to for the generation that weren’t around before the internet, so they felt at home in our fully branded Open Air and Classic GIF Booths for V Energy Drink. The theme for the activation was, “Be A Bit Better At Taking Selfies”.

With less than 2 weeks to plan and roll this out to 9 universities nationally, our resources worked day and night through intense heat, hail and even a flood. The students didn’t know this of course as they sipped ice cold V’s and did their best to win the $1,000 cash that was up for grabs at each uni, in the process filling in an online form via the iPad stands as data was collected.


A big thanks to the crew at Campus Group for getting us onboard with your crazy campaign as well as our planners, designers, builders, logistics, printers, digi marketing, data, social, camera and event crew working and Clarke Murphy Print for the amazing skins on our booths.

You can see more branded booths we’ve done here or maybe check out some of our other GIF booths here. If you’re interested in getting your brand noticed with the latest tech including social media, get in touch and we’ll be happy to help out.